Go-to-Market support
Advising companies using traditional and modern methods for taking AEC solutions to market
We help AEC software and hardware companies make the best decisions around go-to-market strategies, and help ensure organizations and resources are ideally deployed.
We work to define an approach & strategy that delivers revenue growth and profit improvement.
Our services and support includes:
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Evaluating existing and new go-to-market options based onstrategic, commercial and financial goals
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Evaluating opportunities for businesses to create new, methods to serve their customers directly
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Aligning roles (e.g., sales, SMEs, marketing, support) to deliver against the value propositions
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Assessing the use of resources, including sales, marketing and other functions, against priorities
The benefits include:
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A customized approach aligned to strategy and to the requirements of customers
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An increase in the value the business is delivering to the market and creating for the customer
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Improved resource allocation to drive increased return on investment
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Potential reduction of the sales and marketing cost to release profit to the bottom line